THE KNOWLEDGE SUBSIDY
For all WizAnn students who graduated in 2025 or are graduating in 2025.

At FREENOW, we're proud to celebrate 160 years of The Knowledge by expanding our support for the next generation of London’s iconic Black Cab drivers. Our Knowledge Subsidy, launched two years ago and initially available only to FREENOW PHV drivers, is now open to all WizAnn students graduating in 2025 or who have already graduated in 2025. This initiative is designed to remove one of the biggest barriers to entry, cost, while making the journey to becoming a Black Cab driver in London more accessible to passionate individuals across the industry.
WHAT DOES THE SUBSIDY COVER?
It’ll cover 100% of:
- Application costs
- Tuition fees
- Exam costs
- Licensing costs
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WHO CAN APPLY?
- You must be a WizAnn Knowledge School graduate in 2025.
- You must be registered with FREENOW as a Black Cab driver at the time of application.
- Your application must be submitted within the application deadlines below:
- If you graduated in 2025 and obtained your license before 1st August 2025, you must apply by 30th November 2025.
- If you graduate after 1st August 2025, you must apply within 3 months of obtaining your license.
HOW TO APPLY
1. Download the FREENOW app: If you haven’t already, download the FREENOW app and register as a Black Cab driver in London.
2. Complete the subsidy application form: Tap 'Apply now' button below to fill out the application.
!! IMPORTANT: Make sure to use the same email address and phone number for both your FREENOW registration and your subsidy application.
3. Application review: We'll review your application. This includes checking your taxi license, FREENOW registration, and WizAnn student enrollment status.
4. Confirmation & next steps: We’ll send you an email within 1 week of application to let you know if you meet the requirements, along with next steps and payment details.
FREENOW Exclusive Black Cab Driver Benefits
- 0% commission for 2 months
Enjoy 0% commission for your first 2 months after registering with FREENOW - an offer exclusive to The Knowledge Subsidy applicants!
Our commission is only paid on jobs you complete. That’s more money in your pocket at the end of the day.
- Bonuses and rewardsGreat service deserves a reward, so you keep 100% of your tips. Plus, add more to your income with regular bonuses and having our on-cab advertisement.
- Make money your wayIt’s simple, the more you drive, the more you can make. No monthly fees, no minimum hours, just regular payments.
- Work that fits around youYou’re the boss so you’ve got the freedom to choose when you drive. Create your work-life balance that suits you.
- On-cab advertising benefits
Join the top-earning drivers at FREENOW. Earn up to £6,000 more per year with our On-Cab Advertising programme, thanks to the exclusive benefits it offers!
Sign up today and start boosting your earnings.
Sign up today - Exclusive Perks & PartnershipsWe’ve teamed up with the right people to bring you accident & sickness insurance, competitive deals on roadside rescue and insurance, discounts on vehicle rentals, fuel and charging and a lot more. All the things needed to make your day go as smoothly as possible, on and off the road.See all partnerships
- 0% commission for 2 months
Enjoy 0% commission for your first 2 months after registering with FREENOW - an offer exclusive to The Knowledge Subsidy applicants!
Our commission is only paid on jobs you complete. That’s more money in your pocket at the end of the day.
- Bonuses and rewardsGreat service deserves a reward, so you keep 100% of your tips. Plus, add more to your income with regular bonuses and having our on-cab advertisement.
- Make money your wayIt’s simple, the more you drive, the more you can make. No monthly fees, no minimum hours, just regular payments.
- Work that fits around youYou’re the boss so you’ve got the freedom to choose when you drive. Create your work-life balance that suits you.
- On-cab advertising benefits
Join the top-earning drivers at FREENOW. Earn up to £6,000 more per year with our On-Cab Advertising programme, thanks to the exclusive benefits it offers!
Sign up today and start boosting your earnings.
Sign up today - Exclusive Perks & PartnershipsWe’ve teamed up with the right people to bring you accident & sickness insurance, competitive deals on roadside rescue and insurance, discounts on vehicle rentals, fuel and charging and a lot more. All the things needed to make your day go as smoothly as possible, on and off the road.See all partnerships
FREQUENTLY ASKED QUESTIONS
What does the subsidy cover?
We will reimburse for the below costs:
- Cost WizAnn Knowledge School Tuition Fees for 2 years
- One DBS Disclosure application
- One medical assessment
- One Knowledge of London (all London) written examination
- One Knowledge of London appearance
- One TfL taxi driver licence application
- One TfL Grant of Licence.
NOTE: The reimbursements will not cover exam resits.
Can I apply before I have obtained my license?
No, you must have your black cab license at the time of applying for the subsidy. This is one of the checks we carry out before any payments are approved.
Can I apply if I'm not registered with FREENOW at the time of application?
No, you must be registered with FREENOW at the time of your application. Simply register with FREENOW first, then submit your subsidy application.
Am I eligible to apply for the subsidy if I have already graduated from The Knowledge?
Yes, you are eligible, provided you meet the following criteria:
- You must be a WizAnn Knowledge School graduate in 2025.
- You must be registered with FREENOW as a Black Cab driver at the time of application.
- Your application must be submitted within the application deadlines below:
- If you graduated in 2025 and obtained your license before 1st August 2025, you must apply by 30th November 2025.
- If you graduate after 1st August 2025, you must apply within 3 months of obtaining your license.
When is the deadline to apply for the subsidy?
The application deadline depends on your graduation date from WizAnn Knowledge School in 2025:
- If you graduated in 2025 and obtained your license before 1st August 2025, you must apply by 30th November 2025.
- If you graduate after 1st August 2025, you must apply within 3 months of obtaining your license.
When will I find out if my subsidy application has been approved?
You’ll be notified within 1 week of submitting your application.
When does my enrollment in the subsidy program begin?
Your enrollment starts at the beginning of the month following your application approval. Enrollment marks the start of the month in which you are expected to meet your ride target to receive your monthly subsidy payment.
How is the subsidy paid out?
Your subsidy is paid out in monthly reimbursements over 11 months, subject to meeting your monthly rides target. Here’s how it works:
- Application confirmation: Within 7 days of submitting your application, you will receive an email confirming your application status. If your application is successful, the email will also include instructions on where and how to upload your receipts as proof of payment for eligible fees.
- Upload proof of payment: Upload valid receipts or invoices for all fees covered under our subsidy programme. Only fees accompanied by valid proof of payment will be eligible for reimbursement.
- Meet your monthly rides target: After your proof of payment is validated, you must achieve your monthly rides target to qualify for the monthly reimbursements.
- Receive payment: Once both conditions are met, your proof of payment is validated and you’ve met your monthly rides target, plus any other requirements set out in the Terms and Conditions, you will receive your subsidy payment directly into your bank account on a monthly basis.
PLEASE NOTE:
- We can only reimburse fees that are part of the subsidy programme and for which valid proof of payment has been submitted.
- If you do not meet your monthly rides target in any given month, you will not receive that month’s subsidy, and the missed portion is not recoverable in subsequent months.
- If you meet your monthly rides target in a given month, you will receive the subsidy for that month.
How many rides do I need to complete to receive the monthly subsidy?
You must complete at least 30 rides per month, including your first month, to qualify for each subsidy payment.
How much will I receive each month if I meet the relevant criteria each month?
- If you meet the Monthly Eligibility Criteria each month and you have submitted evidence of payment for all of the items covered within our subsidy, the Maximum Subsidy Value of £2,112 will be split into 11 monthly reimbursements. The first 10 monthly reimbursements will be for the sum of £200 and the last monthly reimbursement will be for the sum of £112.
- If you did not submit valid evidence of payment for all of the items covered in the subsidy, we will notify you of how your Adjusted Maximum Subsidy Value will be split each month if you meet the Monthly Eligibility Criteria.
When will I receive my first payment?
- The payment for your first month post-enrollment will be made at the beginning of the second month post-enrollement.
- For example, if you applied for the subsidy in August and your application is successful, you will be enrolled in the following month, September. If you complete the ride target of 30 rides during September, you will receive your first payment at the start of October.
What happens if I don’t complete 30 trips in a month?
You won’t receive a subsidy payment for that month, as all payments are subject to monthly trip completion verification. Missed payments cannot be carried over or reimbursed at a later date.
Other Terms & Conditions
Read the full terms and conditions of the subsidy here.