Business Travel

May 27, 2025
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"Simplified sync between the FREENOW mobile app with the desktop platform, plus the availability of our dedicated FREENOW specialist were key to our solution."- Jose Antonio Novillo, Administrative Director at You First by Gersh


About You First by Gersh

You First by Gersh is a global talent agency specialising in sports and entertainment. Founded in 2002, it operates in 14 countries with 21 offices, managing over a thousand talents.

They offer various services, including digital asset management, consulting, sponsorship, creative, events, content production, and influencer marketing. They are committed to providing dynamic, professional, and client-centric support. You First is a Gersh company.

Challenge

  • Centralise billing and eliminate the need for manual expense claims.
  • Consolidate all travel expenses into a single invoice.
  • Eliminate the manual process of reimbursing expenses.
  • Offer employees different types of travel options.
  • Reduce ground transport CO₂ emissions to achieve sustainability targets.

Solution

  • Employees can easily book and manage their travel from a single platform, which has significantly reduced management time.
  • The company implemented centralised billing with monthly invoicing, eliminating the need for reimbursements and improving financial control.
  • Employees can choose from various mobility options, including sustainable modes of transport.
  • Provide CO2 reports so they can monitor month-by-month emission impact.

Results

  • Easy onboarding: 90% of You First employees were onboarded to FREENOW for Business in less than a month without extra help, showing how user-friendly the platform is.
  • High adoption: Around 100 You First employees now use FREENOW as their main way to travel, showing how well it fits into their daily work.
  • Less admin, more efficiency: FREENOW for Business has really cut down on admin work and boosted overall efficiency for You First by centralising travel expenses and making booking simpler.
  • Reduced environmental impact: You First successfully reduced their CO₂ emissions by 35% by requesting CO2 reports and adjusting policies accordingly.

"Setup was quick and easy, with direct support from the FREENOW onboarding team." - Jose Antonio Novillo, Administrative Director

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