Key Takeaways from the Business Travel Show London: The Trends Shaping Business Mobility

The Business Travel Show in London is always a fantastic opportunity for the team at FREENOW for Business to connect with travel managers, procurement professionals, and mobility innovators. This year’s event was no exception. The conversations, presentations, and workshops highlighted how fast the world of business travel is evolving — and what organisations can do to stay ahead.

Here are four key trends we took away from this year’s event, and how they’re set to shape the future of business mobility.

AI is transforming the business travel experience

There was a lot of buzz about artificial intelligence (AI) at the Business Travel Show this year — and for good reason. AI is no longer just a futuristic concept; it’s becoming central to improving the business traveller experience.

From smarter itinerary planning tools to AI-powered travel assistants, the technology promises to make business trips smoother, more efficient, and less stressful. Imagine a world where your travel app learns your preferences over time — from your preferred pick-up points to your favourite type of vehicle — and automatically suggests the best options. Or a scenario where AI helps predict delays or disruptions before they happen, giving you alternative routes or rebooking options in real time.

Technology and personalisation go hand in hand

Another big takeaway from the show was how technology is enabling greater personalisation in business travel. Gone are the days of a “one-size-fits-all” approach. Today’s business travellers expect services that are tailored to their specific needs, and tech is making that possible.

Whether it’s through apps that let you choose the type of vehicle, the level of comfort, or even preferred drivers, or through dashboards that help travel managers oversee and customise employee travel policies, technology is creating a more human, personalised experience.

For companies, this is a win-win: employees get a travel experience that feels personal and considerate, while managers gain better tools to ensure compliance, control costs, and gather insights that improve future travel planning.

At FREENOW, we’ve designed our platform to give business travellers flexibility and choice — from booking an electric black cab to selecting premium vehicles when needed, all while keeping everything tracked in one easy-to-manage place.

Sustainability is no longer optional - it's essential

Sustainability has been a key topic at many travel events, but at this year’s Business Travel Show, it was clear that the industry is moving beyond talk to action. The message was simple: we all have a role to play in creating more sustainable travel practices.

For travel managers, this means helping employees plan ahead and think through the most responsible options for each journey. It’s about balancing convenience with environmental impact, and considering alternatives such as virtual meetings when travel isn’t essential.

We were proud to share how FREENOW is supporting more sustainable choices. Our electric black cab fleet in London offers a greener way to get around the city — combining the iconic comfort and reliability of London’s black cabs with zero tailpipe emissions. By choosing electric vehicles where available, business travellers can reduce their carbon footprint without compromising on quality or efficiency.

It’s encouraging to see sustainability now sitting at the heart of corporate travel policies. The challenge for all of us is to keep innovating, offering more eco-friendly options, and making it easy for businesses and travellers to choose them.

The rise of bleisure: Blending business with leisure

Finally, one of the more human trends we observed was the continuing rise of bleisure — where business travellers extend their trips for leisure or weave in personal experiences during work travel.

After a few years of limited travel, many professionals are looking to make the most of trips away from home. And companies are increasingly supportive of this, recognising that happy, well-rested employees tend to be more productive and engaged.

For travel managers, this means thinking creatively about how policies can accommodate bleisure — from allowing for flexible return dates to providing recommendations for safe, sustainable local experiences. And for mobility providers like FREENOW, it’s a chance to offer services that suit both work and downtime — whether it’s a reliable ride to a client meeting or a smooth journey to a weekend activity.

Looking ahead

The Business Travel Show London 2025 gave us a clear sense that business travel is entering a new era — one that’s smarter, greener, and more attuned to the individual. At FREENOW for Business, we’re excited to be part of that journey, helping companies and their people travel better.

If you’d like to learn more about how FREENOW for Business can support your organisation’s mobility needs — with flexible booking, electric vehicle options, and a platform designed for business travellers — get in touch. Let’s shape the future of business travel together.