Get to know Izabela Skonieczna, Head of Marketing for Germany & Poland at Freenow by Lyft.
Since joining in 2015, Izabela has played a key role in shaping how Freenow shows up across two distinct and dynamic markets. With a background in publishing and brand leadership, she brings both strategic clarity and creative instinct into her work. Nearly a decade into her journey, she continues to lead marketing with curiosity, adaptability and a strong focus on impact.
We spoke with Izabela about growth, leadership across borders, and what keeps her inspired.
Before we talk Marketing, what’s something about you that might surprise people?
I believe it’s never too late to try something new. As a grown-up, I got a sailing license, started learning Spanish, and even took up skiing!
For me, trying new things keeps life interesting. It challenges you and reminds you that you can always grow, no matter your age or position.
How did your career path evolve over time?
I’ve spent many years working in the publishing business. My most exciting role was as Brand Manager for ELLE magazine in Poland. It was an incredible experience and taught me a lot about building a strong brand and truly understanding your audience.
I joined Freenow in 2015 (!), and I currently work as Head of Marketing for Germany & Poland. Moving into mobility was a big change, but also an exciting one. It’s a fast-moving industry where marketing has a very visible impact.
You’ve been part of Freenow since 2015. What has this journey been like for you?
Exciting! Managing Marketing for Germany and Poland means balancing strategy with creativity for two very different markets. You need to stay close to what works locally while keeping a clear overall direction.
The most exciting part is launching campaigns that connect with people and watching how they respond. Seeing something you worked on resonate in the real world is always rewarding.
After more than a decade at Freenow, what continues to drive you?
I love the PEOPLE - talented, passionate, and collaborative and our company culture. Working with teams who care and bring energy every day makes a big difference.
Plus the freedom to try new ideas and see their impact. That freedom gives you space to experiment and grow, which is something I truly value.
If someone ambitious in Marketing is considering joining Freenow, what would you tell them?
Join us, you will not regret it! :)
If you enjoy challenges, want to see your ideas come to life, and like working in an environment where you can actually make an impact, this is a great place to be.
Over a decade into her Freenow journey, Izabela’s story reflects growth, resilience and strong leadership across borders. Leaders like Izabela ensure that strategy and creativity move forward together!